Monetizing your genius goes beyond just packaging your skills.
Shala Graham founded co-working space Creative Colony to provide a supportive environment and resource hub where independent creatives could nurture and develop their latest ideas. It’s since exceeded expectations, becoming a thriving, indispensable community that some members refer to as their “happy place.” Here, Shala shares how she leverages her personality and 12 years’ experience as a brand strategist to keep Creative Colony growing and consistently evolving to match the needs of her community. When a market is crowded with experts tackling the same topic, having a distinctive voice and approach is what helps you stand out.
That's how Emilie Aries has differentiated her women's empowerment brand, Bossed Up, and built a unique culture within the professional training space. Here, Emilie shares about the personal journey that shaped the mission of Bossed Up and has helped hundreds navigate career transition. Building trust and rapport with clients is essential, both in getting the best results from your work and maintaining a strong, mutually beneficial relationship.
Danielle Tirserio of EVOKE Boudoir shares how crafting a luxury, intimate experience around her services has set her apart in her industry. She also discusses the principles that helped her grow a loyal client base and sky-rocket her photography business in just three years. As a full-time self-employed person, I'm sure you feel lucky just to earn a living without punching someone's clock everyday. That's an accomplishment most entrepreneurs are still striving for. However scrappy your hustle, you're actually getting by with it; and you don't want to do anything that will upset the delicate balance of your financial success.
I get it. Buuut… you and I both know that “getting by” isn't enough for you. You know you could be working smarter. Earning better. Living more. And deep down you have this sinking feeling it will all come crashing down if you can't create that reality for yourself—soon. |
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