Your core genius is your definitive sweet spot as a service based solopreneur.
It's your secret sauce.
Your key differentiator.
The thing that makes you particularly perfect at what you do.
In our highly competitive world, in which there seem to be few truly unique services out there, it's the people who've tapped into their core genius that are able to confidently create and promote their offers, attract more of the right people with their message, and sell their work with minimal effort.
I've been spending an uncomfortable amount of time in the suburbs lately (bleh) and I've observed as many people seem to meander through their daily routines without an ounce of passion or enthusiasm. I could be biased, of course, because I f*cking hate the suburbs; but to me, these people seem a little lost. It makes me wonder if they've chosen this existence -- and the endless shopping centers, strip malls and chain restaurants -- because it was the "default" choice. You know, the thing you choose because it makes the most sense, but not because you necessarily want it. So, the way they show up in the world comes across as aimless and disengaged, because they're not passionate about the life they've chosen. They're living a default lifestyle and it shows in how they walk, how they deal with other people, and how they look to the rest of society.
Could the same be said about you in your business?
If you established your business just based on your skills and what "made sense" -- but never clearly defined how you want to work and want to be known for -- you are running a default business. That means, the way you work -- or even the work you do -- is probably not aligned with your priorities or core genius.
One of the challenges of building a solo business is how much time it takes to get things done. Even when you're hyper-productive and focused, there's only so much any one person can do. So if you want to speed things up -- or just make sure you keep on track -- you'll need to incorporate one essential component into your plans: support.
Last week, I shared my tips for how you can make the rest of the year count if your business plans have gone sideways. One of my tips was to decide what you want your business to look like -- and where you want to be -- by the end of the year.
Notice that I said decide what you want and not what you think. The difference is in the posture that it puts you in. Deciding what you want puts you in a posture to take action; whereas just going by what you think puts you in a posture of passive inaction. And the days for passive plans are over (oh-KAY!?).
It's August, according to my pretty new Mead planner. There are now officially more months of the year gone than there are left. And for the first time since starting my business 4 ½ years ago, I am actually excited about that fact.
This time last year was a completely different story.
A few weeks ago, I had the chance to catch up with one of my favorite online biz buddies -- a sharp and brilliant coach, whose advice I soak up like a biscuit does butter. For months now, I've been binging-out on her content, marveling in her genius insights, unique business and fabulous personality (can you tell I'm a big fan?). And for months, I've watched her and thought, "Damn, this woman is ROCKING it!"
So, you can imagine my dumbfounded confusion when she opened up to me that she still isn't getting the results she wants in her business -- more sign ups for her offers, a steady flow of clients and income, and so on.
When you're still trying to figure your business shit out, everything you do feels like a shot in the dark. You fumble around with ideas for how to attract the right people, based on what's been suggested or what you've seen others do.
You might tweak your services, adjust your pricing, and change-up your content a hundred times. But these choices, that you hope will make a difference, feel more like random guesses than educated ones.
Of course, you shouldn't be afraid to experiment and change things up when necessary. But whatever decisions you make should be based on a solid foundation of things you already know about who your business is for and the direction your business is headed in.
What I love most about being a solo biz owner is the boundless and uninhibited possibility for freedom ...
Freedom to choose how I work, who I work with and when I work.
Freedom to roam the country, and eventually the world, while I earn a living (there's very little that can't be accomplished with WI-FI and a laptop).
Let's face it: building a business is hard. There's a lot that goes into planning, creating and launching -- all before you make a single dime. So how do you know if your challenges as a service-based entrepreneur are just the "hard stuff" of building a business, or if there's a deeper issue at hand?
Here are 7 ways to tell that you're in struggle and that it might actually be time to make a shift.
You have an idea that you think could be your next big thing, but your fear is talking you out of it. You're worried that it won't work, that you'll screw it up, or that no one will even care about it.
Well, there just might be some truth to those fears that you shouldn't overlook.
But rather than let it keep you stuck, there's a simple 3-step exercise you can use to get to the bottom of that fear, re-frame it into rocket fuel to get your idea off the ground AND make it a soaring success.
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